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Digital Communications Expert


Planned Parenthood Federation of Nigeria (PPFN) is a volunteer-based, non-governmental Organization established in 1964 to provide and enable services and champion Sexual Reproductive health and Rights (SRHR) for all. We are complementing the effort of the Nigerian Government in making health services available to the most vulnerable by promoting universal access to sexual and reproductive health services that are stigma-free, effective, and affordable for everyone.

As a Member Association of the International Planned Parenthood Federation (IPPF) we are working closely with IPPF, and Member Associations in Kenya and Tanzania on Strategic Communications Project, which will develop and test new communications methodologies to build support for Family Planning and Sexual and Reproductive Health and Rights (SRHR) in Africa. 

In Nigeria, we have developed two small-scale strategic communications campaigns targeting Kano State. Values-based campaign messages have been developed and tested with key target audiences. As a result of message testing, we now have a clear understanding of which general message framing is most effective to incite a positive shift in attitude with our target audiences. We have also chosen channels of communication based on our understanding of the target audiences and As a next step, we are looking to work with a digital communications expert to develop a social media strategy for young people in Kano State Nigeria.

Scope of work and specific deliverables: 

The successful consultant will undertake the following tasks

  1. Work with PPFN to develop a social media strategy

Timeframe and level of effort:

We have a small budget to complete this work, noting the piloting will also take place on a small scale in one state (Kano State) in Northern Nigeria. Given this, we have estimated approx. 3 days work. However, we are open to hearing from potential candidates on how to approach the brief and number of days required

  • Work with PPFN to develop social media strategy-3days


The consultant will report to and work in close collaboration with the Communications and Marketing Officer, Zainab Mukhtar (zmukhtar@ppfn.org).

Given this work is being delivered in multiple countries, to ensure streamlining the consultant will also have a dotted-line remote connection with the Global Project Manager for the Strategic Communications Initiative, who is based at IPPF’s European Network office in Brussels.

Skills and qualifications:

  • Significant experience in developing social media strategies/ campaigns in the context of Northern Nigeria;
  • Advanced oral and written communication skills;
  • Knowledge of SRHR and Family Planning; 
  • Knowledge of strategic and values-based communications work

Application procedure:

Please send your application to procurement@ppfn.org no later than 4:00 PM February 2nd, 2022. Please note that only shortlisted candidates will be contacted. Based upon the scope of the assignment, the consultant is expected to submit a CV along with a proposal describing the number of days they need to work and their proposed day rate. Address to the Executive Director Planned Parenthood Federation, No 4 Baltic Crescent off Danube Street, Maitama, Abuja. Consultants should demonstrate professional competency in their tender submissions.