The scope of the agreement covers Sexual and Reproductive Health Education and increasing consumer access to condoms.
According to a recent report by World Health Organization (WHO), ‘Every day, more than one million sexually transmitted infections are acquired worldwide, and each year an estimated 78 million people are infected’ constituting a major health concern even in Nigeria. Thus, Sexual Health Education and Contraception are therefore twin preventive health strategies to curb this. Research and Real-World data reveal that male latex condom when used consistently and correctly is an effective approach to achieve a reduction in the spread of STDs and contraception.
At the signing of the partnership agreement, Rahul Murgai, the Managing Director of RB West Africa and Dr Ibrahim M. Ibrahim the Executive Director of Planned Parenthood Federation of Nigeria (PPFN) were optimistic that the joint efforts of the two organizations will help drive the Sexual and Reproductive Health agenda in Nigeria.
Speaking about the partnership with PPFN, Rahul Murgai said, “RB is excited to partner with PPFN to create scaled awareness and education pan Nigeria on planned-parenthood, maternal health, safe contraception techniques and targeted reduction in HIV related deaths through the effective and consistent use of condoms. Through this collaboration, consumers will have the requisite education and empowerment to improve their Sexual Health with easy access to Durex- the World number 1 condom brand.” PPFN as a national non-governmental organization and a leading advocate and provider of sexual and reproductive health services and as s a member of the global movement that strives for universal access to reproductive health services to all (including poor, marginalized, vulnerable and socially excluded people) without discrimination. Dr Ibrahim said, “this partnership will contribute towards PPFN’s objective of expanding access to quality services particularly for young persons in Nigeria.”
The PPFN and Durex strategic partnership will go a long way in reducing the spread of HIV/AIDS and other STIs. It will also contribute to reducing the incidence of unwanted/unplanned pregnancy and unsafe abortion as well as significantly improving the overall level of health and feeling of well-being in Nigeria Durex® is the #1 sexual well-being brand worldwide, producing a wide range of products, including high-quality condoms, intimate lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe.